Social Media

Pearl Consulting

What does community engagement have to do with my business?

My journey as an entrepreneur began as a new mom and recent college grad in my 30s. You could say that there were a lot of detours or as...

Pearl Consulting

Social Media Goals for Small Businesses

This second category is the equivalent of the teen acne years of a business' online presence. As I write this blog...

Pearl Consulting

What are some FREE ways small businesses can advertise?

During the pandemic we have seen a huge shift in small businesses needing to get more visible online but they aren't really in a position...

Pearl Consulting

Finding Your Online Village as a Business

So many times people, especially business owners, struggle to find the value in social media. Networking used to be only with your neighb...

Pearl Consulting

Should you be talking about Racism?

Companies take a stand against injustice and leveraging their platform of loyal customers to raise awareness. While this might feel risky...

Pearl Consulting

Online Marketing in the age of Covid

In the age of Covid, while furloughed from the web design firm I had been working with, I had time to consider how I saw businesses...

Pearl Consulting

Making Effective Social Media Posts.

A question I often get is: "Isn't posting on social media hard?" In the following post we will break down key points to make managing...

Pearl Consulting

SEO Means WHHHhhhhat Again?

Search Engine Optimization. Great, now you know what the S, E and O stand for but what the heck is search engine optimization? It's the...

Pearl Consulting

What Your Mom Taught You About Branding...

Your brand needs to perform with the same consistency as your product or service. Contact me today to learn how you rate for consistency!

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