Authenticity requires vulnerability, transparency & integrity - I believe businesses should as well.
In the age of Covid, while furloughed from the web design firm I had been working with, I had time to consider how I saw businesses handling themselves and their livelihoods across the internet.
It was very clear to me that businesses that didn't have a clear company culture and a willingness to adapt wouldn't survive the strain of the pandemic. Employees found themselves seeing their employer's true colors - many of which weren't very pretty.
For those businesses that were essential, they needed a way to let people know if they were open or how their service had changed. Unless those businesses had a robust online presence, they quickly found themselves scrambling and often relying on loyal customers to catch the "looking for recommendation" posts on Facebook and advocate for them (and hopefully with the correct information).
Pearl Consulting was founded on the belief that we can take something unexpected (like a grain of sand) and make it into something beautiful (like a pearl). I decided to take my furlough in stride and build a business that would reflect my desire for a more sustainable lifestyle. By working from home I would be reducing my carbon footprint and unnecessary exposure during the pandemic. By owning my own business I would be free to help those that need me but not lose sight of a healthy work-life balance.
I help businesses focus on their branding/messaging and their online presence through authentic content writing, social media, and search engine optimization. Contact me today to learn more about how I can help your business be more successful!