Pearl Consulting
What does community engagement have to do with my business?
My journey as an entrepreneur began as a new mom and recent college grad in my 30s. You could say that there were a lot of detours or as...
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Pearl Consulting
- Aug 11, 2020
- 3 min
Social Media Goals for Small Businesses
This second category is the equivalent of the teen acne years of a business' online presence. As I write this blog...
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Pearl Consulting
- Jul 27, 2020
- 4 min
What are some FREE ways small businesses can advertise?
During the pandemic we have seen a huge shift in small businesses needing to get more visible online but they aren't really in a position...
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Pearl Consulting
- Jun 23, 2020
- 2 min
Finding Your Online Village as a Business
So many times people, especially business owners, struggle to find the value in social media. Networking used to be only with your neighb...
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Pearl Consulting
- Jun 10, 2020
- 2 min
Does my new business REALLY need a logo?
Even if your logo is simply a word logo it is necessary to have a logo. Consider how different fonts can make you feel. Something BOLD...
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Pearl Consulting
- Jun 3, 2020
- 1 min
Should you be talking about Racism?
Companies take a stand against injustice and leveraging their platform of loyal customers to raise awareness. While this might feel risky...
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Pearl Consulting
- May 29, 2020
- 2 min
Online Marketing in the age of Covid
In the age of Covid, while furloughed from the web design firm I had been working with, I had time to consider how I saw businesses...
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Pearl Consulting
- Apr 28, 2020
- 2 min
Making Effective Social Media Posts.
A question I often get is: "Isn't posting on social media hard?" In the following post we will break down key points to make managing...
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Pearl Consulting
- Apr 24, 2020
- 1 min
SEO Means WHHHhhhhat Again?
Search Engine Optimization. Great, now you know what the S, E and O stand for but what the heck is search engine optimization? It's the...
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Pearl Consulting
- Apr 21, 2020
- 2 min
What Your Mom Taught You About Branding...
Your brand needs to perform with the same consistency as your product or service. Contact me today to learn how you rate for consistency!
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