Search Engine Optimization. Great, now you know what the S, E and O stand for but what the heck is search engine optimization? It's the fine art of telling search engines, like Google, what you want them to focus on.
There are several ways you can give them pointers on the important bits. You can focus on the written content of your site, blog, or posts. Original content is always best that way you aren't coming up in search results with a bunch of other sites.You can focus on the back end tags that are in code or for pictures.
There are many ways to perform SEO but, ultimately, you need to know what your main focus will be within your industry. Using common phrases like one-stop-shop isn't going to be doing you any favors. Instead, focus on your money-maker services or products. Be sure to stay consistent with the terms you use.
Are you on social media? If not, start there. Be sure you check out our blog on social media posts to learn more about how to post. Get in touch if you would like to learn more about social media or SEO, Pearl Consulting specializes in helping you get your name out there.