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What does community engagement have to do with my business?
My journey as an entrepreneur began as a new mom and recent college grad in my 30s. You could say that there were a lot of detours or as...

Pearl Consulting
Jan 28, 20214 min read
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Social Media Goals for Small Businesses
This second category is the equivalent of the teen acne years of a business' online presence. As I write this blog...

Pearl Consulting
Aug 11, 20203 min read
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What are some FREE ways small businesses can advertise?
During the pandemic we have seen a huge shift in small businesses needing to get more visible online but they aren't really in a position...

Pearl Consulting
Jul 27, 20204 min read
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Does my new business REALLY need a logo?
Even if your logo is simply a word logo it is necessary to have a logo. Consider how different fonts can make you feel. Something BOLD...

Pearl Consulting
Jun 10, 20202 min read
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Should you be talking about Racism?
Companies take a stand against injustice and leveraging their platform of loyal customers to raise awareness. While this might feel risky...

Pearl Consulting
Jun 3, 20201 min read
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Online Marketing in the age of Covid
In the age of Covid, while furloughed from the web design firm I had been working with, I had time to consider how I saw businesses...

Pearl Consulting
May 29, 20202 min read
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Making Effective Social Media Posts.
A question I often get is: "Isn't posting on social media hard?" In the following post we will break down key points to make managing...

Pearl Consulting
Apr 28, 20202 min read
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What Your Mom Taught You About Branding...
Your brand needs to perform with the same consistency as your product or service. Contact me today to learn how you rate for consistency!

Pearl Consulting
Apr 21, 20202 min read
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